Lower-thirds should look professional, be easy to read and also complement your visuals, giving more context to your content. You can use lower-thirds to highlight and enhance the important people, products and places in your videos. You can always use verbal reminders, but adding professional-looking lower-thirds is more effective since it conveys information more accurately. This is an effective way to capture your viewers’ attention and prompt them to subscribe to your social media. Social media animations can be used on YouTube, Twitch and any other video streaming platforms, and can link to you Instagram, Twitter, Facebook, Tiktok or any other known social media platforms (36+ social media platforms in our animation pack). It's worth checking out.Social Media Lower Thirds consist of animated social media icons with your on it. This is basically an animated video overlay which you can customize by adding your profile name, picture and description. I have a complete guide to video marketing that covers gear and more that I update frequently. Where can I learn more about your gear how you shoot videos? This strategy works for top of your marketing funnel digital marketing videos. What types of video content does the Social First Video Marketing Strategy NOT work for? Give your video 2-3 months before changing it, because it takes about that long to work through Youtube's algorithm.Īdditionally, you will want to measure the cost of your in-house video production or outsourced video production and the money you make from these video marketing efforts. If your click-through rate is low in Youtube analytics it is probably a result of your thumbnail or video title. OK – The top 40% has a click-through rate between 4% and 4.4%īad – The bottom 60% of videos have a click-through rate of less than 3.9% Good – Top 30% of videos require a click-through rate between 4.5% and 5.4%. Very Good – To make it into the top 20% videos need to have a click-through rate between 5.5% and 5.9%. Here are some solid guidelines from Tim Queen. You'll learn more about the demographics of the people interested in your content, and you'll be able to use the information gained by cookies on your site for video ads for Facebook videos or other platforms for paid advertising.įor Youtube, you should see what the click-through rate is for your content. You gain valuable information about the people consuming your content when they go to your website compared to just going to Youtube. ![]() ![]() Also, in case that wasn't clear, you should be sending people to a landing page/blog on your own website and not just send people to the Youtube video itself. Next, I would measure the conversion rate of the landing page you send your people to for your social videos. You need to have a solid, in the thousands, amount of views to determine if your strategy is working in the first place. Screenflow (For highlighting screenshots and screen shares) FAQs What metrics do you measure to see if this strategy is successful?įirst and foremost you want to count video views. Vyond (To create video animations and gifs) Tubebuddy (To find my Youtube Video Topic)Ĭanva (To create graphics for Youtube thumbnails and blog posts) WeVideo or other Video Editing Software (To edit this video) Yes, he is publishing long-form vertical content on youtube with just his phone and it’s crushing.īecause, again, more and more people consume their content on their phones, and vertical video is best for this! Marketing Tools Needed For The Social First Video Marketing Strategyĭescript (To add subtitles and do quick editing) What’s more, is that his YouTube videos are still in vertical mode.
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